Tupperware

Tupperware is the brand name of a home products line that includes preparation, storage, and serving products for kitchen and home. more...

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The brand debuted in 1946, and products are developed, manufactured, and internationally distributed by its parent company Tupperware Brands Corporation and marketed by means of direct selling through an independent sales force of approximately 1.9 million. Tupperware is a wholly owned subsidiary of Tupperware Brands Corporation.

Company history

Tupperware was developed in 1945 by Earl Tupper (1907-1983) in the USA and comprised plastic containers used in households to contain food and keep it airtight. The formerly patented "burping seal" is a famous aspect of Tupperware, which distinguished it from competitors.

Tupperware pioneered the direct marketing strategy made famous by the Tupperware party. Brownie Wise (1913-1992), a former sales representative of Stanley Home Products, developed the strategy. During the early 1950s, Tupperware's sales and popularity exploded, thanks in large part to Wise's influence among women who sold Tupperware, and some of the famous "jubilees" celebrating the success of Tupperware ladies at lavish and outlandishly themed parties. Tupperware was known, at a time when women came back from working during World War II only to be told to "go back to the kitchen", as a method of empowering women, and giving them a toehold in the post-war business world. The tradition of Tupperware's "Jubilee" style events continues to this day, with rallies being held in major cities to recognise and reward top-selling demonstrators, managers and distributorships.

In 1958, Earl Tupper fired Brownie Wise over general difference of opinion in the Tupperware business operation. It is believed that Tupper objected to the expenses incurred by the jubilee (and other similar) celebrations of Tupperware.

Tupperware spread to Europe in 1960 when Mila Pond hosted a Tupperware party in Weybridge, England, and subsequently round the world. Tupperware is now sold in almost 100 countries in the world, the top five consumers of Tupperware being: 1. Germany 2. USA 3. Mexico 4. France 5. Australia

Production has been announced on a feature film version of the Tupperware story, called "Tupperware!", due for release in 2007. The script is by Jim Taylor who won an Academy Award in 2005 for his script for Sideways. Co-producer is Laurie Kahn-Leavitt who produced, wrote and directed the 2004 documentary feature of the same name made for the American Experience strand on PBS in the US, and screened in cinemas around the world.

Structure

A Tupperware party is run by a Tupperware consultant in the home (or sometimes the workplace) of a host who invites friends and neighbors into their home to see the product line. Tupperware hosts are rewarded with free products based on the level of sales made at their party.

Read more at Wikipedia.org